And look, they had an special on Transformers!
I was about thirteen when Transformers came out. Transformers the toy, not the electrical current transferring device, because that's been around since Einstein invented electricals.
I was lucky enough to have a couple of the figurines, and must have got a full two or three enjoyable hours of excitement transforming Optimus Prime into a lorry and then back again before his arm came off and stayed that way for ten years.
There was also, if I recall correctly, some sort of reddy-brown jet fighter contraption, the transforming process of which being so hideously complex that you had to have a working knowledge of 11-dimensional M-theory physics to convert into its robot alter-ego and back.
It was almost certainly a governmental test to seek out the precocious mathematical prodigies who could complete the task, and then put them to work in the Department of Very Hard Sums.
Because of this, most of the time I played with it was as an aeroplane with a random foot sticking out, or a robot with one big flappy wing impeding its progress.
Anyhoo, this Transformer I clocked in the shop was a police car, and was quite little, which excited my inner child. I wondered what the intervening quarter of a century had provided in the way of toy innovation and transformer design. I turned it over to look at the back before I parted with my hard-earned two quid:
So the Decepticon Transformer Barricade Police Vehicle, who's sole selling factor is the ability to change from a car into a gurt monster robot to terrorise local populaces . . . er . . . doesn't.
What a disappointing label. Like having a sticker on a knife informing you it "DOES NOT CUT" or a post-it on your wife saying "DOES NOT LOVE YOU".
What's the point of it then?
I wonder how many children have got one of them home and then suffered the crushing desperation of trying to transmogrify it into a robot, only to be defeated by the cynical marketing ploy of the manufacturers?
Dutifully, I put it on the floor, stamped on it, and then replaced it on the shelf in the shop, before slinking home.
Instead, I think I shall look to get such presents from a mail-order catalogue because they must rely on fairly full descriptions to persuade you to buy their tat. In this way, the toys do exactly what you'd expect, and also incidentally provide some potential career advice:
That, friends, is a Playmobil Amphibious Getaway Car, complete with dark-suited masked driver holding suitcases bulging, presumably, with valuables he has just liberated from the oppressive banking authorities using toy guns and toy threats to kill.
Now, with that you see, you get everything you pay for. You get a car for getting away, you get a legally ambiguous hero to drive it, and you get a sense of glamour attached to the criminal underclass.
Actually, it's quite a good idea. If you're doing a bank job near a river, imagine the surprise on the coppers' faces when you drove into the water and chugged your way to freedom.
Devious minds, them Playmobile fiends.